Land planning
Make the land plan, product lineup, and pricing work as one profit system.
Explore serviceWe make
builders more
profitable.
54years in homebuilding
8developments as partners
10builder ownership transitions advised
200+articles published
What we do
Every decision shapes
the bottom line.
We connect the parts of homebuilding that are too often managed in isolation—land, product, pricing, sales, and operations.
Coaching & consulting
Operator-level guidance across all 15 functions of homebuilding, embedded with your team.
Explore service
Design & renderings
Over 400 concept plans, portfolio design, elevation variations, and renderings that sell before you build.
Explore service
Home plans
Exclusive, proven, and construction-ready paths for builders who want to build what sells.
Explore serviceUnderstanding our business
Insights for builders.
Leadership
Get an Attitude
Why a good attitude is a portfolio, not a dial — and what happens when one of the five holdings runs to zero.
Read article
Operations
Understanding Scale
Efficiency does not rise smoothly with size. It climbs in steps — and the valleys between them are where builders get stuck.
Read article
Strategy
Homebuilding is Warfare
Sun Tzu, Napoleon and Clausewitz on land, cycle time and the fog every builder operates in.
Read articleFrom the podium
Upcoming events.
Upcoming · February 2027
Builders Show 2027
Al will be speaking at the 2027 NAHB International Builders Show
“
30+ years and ‘THE MAN’ still brings it. Our success is a direct result of Al’s advice.
Todd Pohlig · The Pohlig Companies