About Home Builders Network

Building. Developing. Product. Advising. Coaching.

Home design, land planning and marketing under one vision — because a builder has to meet today’s buyer expectations across all three at once.

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Al Trellis

Founder & PresidentHome Builders Network

Al is the founder and president of Home Builders Network, working with 48 home building companies across the United States and Canada—from 10-unit custom builders to a 525-unit-per-year production operation.

Over the course of his career, Al has been a partner in eight residential developments and advised on the sale of 10 homebuilding companies. He created the 15 Functions of Home Building framework and the Totally Integrated Neighborhood Solutions methodology for land planning.

He has authored more than 200 articles and speaks frequently at IBS, PCBC, and state and regional HBA events. His work spans land, product, pricing, sales, construction, finance, and organizational leadership.

The team

One vision, three disciplines.

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Al Trellis

Founder & President — Strategy & Construction

Four decades as a custom builder, engineer and consultant. Al created the 15 Functions of Home Building framework and the Totally Integrated Neighborhood Solutions methodology, has authored several books and more than 200 articles, and is recognised across the industry for finding profit and productivity where others see none.

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Bill Watkins

Founder & Vice President — Design & Land Planning

An engineer and former builder who specialises in plans that are genuinely buildable and genuinely cost-effective, and in land strategies coordinated with the product that will sit on them. Bill’s particular strength is developing targeted product offerings for specific markets.

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Brad Trellis

Principal & Operations Manager

Project coordination, scheduling and budget management across every engagement — plus production of the marketing material that comes out of them, including renderings, graphic design and print coordination.

Excellence is doing ordinary things extraordinarily well.

John W. Gardner

By the numbers

Experience, applied.

54years in the industry
35years as HBN
48active clients
3countries served