Sales Are About

Reduced to its most fundamental level, new home sales are about six specific areas. This program acts as a checklist for your current sales efforts, and examines in detail the following:

• Traffic - includes discussion on advertising, signage, models, realtors and referrals
• Price - deals with the issues of maintaining competitiveness, pricing truisms and perceived value creation
• Product - covers the areas of functionality, aesthetics and livability
• Inventory - everything you need to know about maintaining the correct quantity of properly specified inventory homes 
• Location - explains in detail how to sell the strengths of your location, and how to minimize any intrinsic negatives
• Salesmanship - addresses salesperson training, preparation and ability to overcome objections. Also talks to the details of superior merchandising and point of sale materials