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Values That Matter
A note from Al Trellis:
The housing market has changed and today's buyers are making buying decisions based on a different set of values. You need to reposition your company to meet today's challenges, which is why we have created a program specifically designed to assist the small and mid-sized builder in accomplishing this task. The Values that Matter - From Builders Who Care program offers unique and exclusive advantages to participating builders.
- Consumer Oriented - Everything in the Values that Matter program is based on satisfying the needs of today's home buyers. They want homes scaled to new economic conditions that are energy efficient, low maintenance and sustainable with flexible living spaces. They especially want a home that will grow in value due to superior design and execution.
- New and Better Design - You will have access to completely new designs that specifically address the values desired by today's buyers. Floor plans are flexible, economical to build, functional and sized correctly. Three alternate elevations ensure wide market coverage. Outstanding color renderings enhance marketing. Your plans can be reviewed, customized and rendered to match the Values that Matter format.
- Economies of Scale - You will be part of a larger group of participating builders. The costs of plans, marketing material, central website and other common services is shared, resulting in a very economical cost for individual builders.
- Branded Selling Technique - Being a Values that Matter builder will allow you to differentiate yourself in the cluttered and confusing world of builders competing in your market. The trademarked logo will appear on your advertising, marketing materials and signage.
- Broad Based Marketing Program - You can stretch you marketing budget by utilizing pre-formatted ads, job site signage, plan brochures and other materials provided by the Values that Matter program. You can also link to the national Values that Matter website and load standard information onto your website.
- Created by Building Industry Leaders - The Values that Matter program is the result of a collaborative effort of three companies that are recognized leaders in the home building industry. As a builder you share the real world expertise of Richard Elkman from Group Two Real Estate Marketing and Advertising, Al Trellis from Home Builders Network and Jerry Gloss from Kundson-Gloss Architects.
- Qualified Builders Only - Only builders who agree to follow the standards of the Values that Matter program will be allowed to participate. Once you have qualified and entered the program you will be the exclusive Values that Matter builder for the counties that you choose.
To learn more about the program please visit www.valuesthatmatter.net
Sincerely,
Al Trellis
800-823-4344
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