How to manage and market spec houses, and control and develop land – to increase profit without losing your shirt. Topics include:

• Site. Learn how to select good sites for faster sales at a reasonable cost. Discover the secrets of optimizing land potential.
• Product. Learn how to create a SHARP home using Scale, Harmony, Activity, Relationship and Proportion.
• Execution. Why quality is a state of mind. Details and why they make the difference. Using perceived quality to close sales.
• Costs. Controlling costs to control prices. Pricing for perceived value rather than cost.
• Spec house case study.
• How to control land and avoid the pitfalls of land development.
• Land development case study.