When the going gets tough and the housing market turns down, the right approach isn’t to get going, it’s to get smart. This seminar focuses on three responses to help you get through these tough times. Reduce Risk – by reducing inventory of land and houses, and reducing overhead. Increase Demand – through product improvement and better pricing. Improve Effectiveness – through better marketing, sales, and production. If you do these things not only will you survive, but when times turn good, you’ll be in a better position to increase profits.