Nothing is more critical to success in a free market system than the prices we choose to place upon our products. This seminar will teach you how to determine the right prices for houses, lots, options and upgrades in order to increase buyer perceived value, increase demand, and increase profits. Topics include:

• The power of pricing
• How to use market based pricing, not cost based
• Using pricing to create demand
• Use pricing to create a product mix
• The psychology of price
• Why the lowest price isn’t always the best price
• How to determine price points and lot premiums
• Negotiating Prices
• Creating a zone of negotiation
• How to deal with a low-ball offer