Once you create your neighborhood with its mix of houses, you need to let the buying public know about it. We can provide a complete set of marketing tools, including community logo, signage, and advertising campaigns. We’ll work with you to create community brochures, folders and individual product flyers. If you need presentation quality renderings of the site plan, floor plans or elevations of the homes, we’ll supply everything you need to get started in generating buyer interest and sales. Home Builders Network offers the following marketing services:

Marketing Message
Build your marketing around the benefits, the reasons they should select you to build their new home. You choose the benefits that you feel are most applicable to your market and positioning strategy, and then we write them to fit your particular market needs.

Marketing Brochure
You need a full-color publication to cover your main message areas and showcase your product. They should include exquisite photos of both exteriors and interiors, testimonials, and the major positioning benefits.

Community Brochure
Highlight the community and the homes that will be built there. They can include the benefits of the community, floor plans and elevations, and information about the surrounding area.

Corporate Identity Materials
These include letterhead, business cards and signage. If you are unhappy with your current graphic identity, we can design a new logo and apply it to your communication materials. We can also create identity programs for new communities, including signage and entrance monuments.

Advertising Campaign
Home Builders Network can convert your message to a series of display ads or direct mail pieces. Since sizes and number can vary, call us to discuss your needs.

Supplemental Marketing Tools
In addition to the primary marketing media, every builder should have a range of supplemental marketing materials. These can often be reproduced inexpensively, but the design and message should be consistent with all your other materials. These materials include:

• Product sheets/brochures
• Follow-up campaign
• Silent salesman posters
• Realtor program flyer