Lessons from the Real World

Price it Right


Specs for Success


The Value Driven Builder


Smarter Responses to Tougher Times


The Art of War


The Builders Guide to Marketing Success


The Design Advantage


The New and Improved Builder Money Making Machine


Who Killed the Profits?


Over 2,000 years ago, Sun-Tzu, a general in the Chinese Army wrote a strategic manual on how to successfully wage war. The principles he espoused are still valid today, and apply to all forms of combat, from armed struggle, to economic competition between rival firms. They are especially suited to the smaller builder who is struggling to prevail against larger regional builders who enter their markets with greater economic resources.

Topics include:

        • Winning without battle
        • Knowing your enemy
        • Strengths and Weaknesses
        • Preparation
        • Speed

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