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The Value-Driven Builder

In building a new home, most buyers are looking for one thing above all others. It isn’t the size of the house, or the architectural style, or even the location that drives the decision, although each of these may contribute. It’s the perceived value of the home – the sum total of benefits received, emotional and physical as well as financial, compared to the cost. To deliver true value to the customer requires a detailed comprehension of how to create value-centric houses at both the design and specification levels. But beyond this, it requires the development of a value driven corporate culture with a deep understanding of what customer’s need, and an unremitting commitment to excellence and cost effectiveness. This program will teach you the skills required to “out value” the competition.