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Sales Are About

Reduced to its most fundamental level, new home sales are about six specific areas. This program acts as a checklist for your current sales efforts, and examines in detail the following:

  • Traffic - includes discussion on advertising, signage, models, realtors and referrals
  • Price - deals with the issues of maintaining competitiveness, pricing truisms and perceived value creation
  • Product - covers the areas of functionality, aesthetics and livability
  • Inventory - everything you need to know about maintaining the correct quantity of properly specified inventory homes 
  • Location - explains in detail how to sell the strengths of your location, and how to minimize any intrinsic negatives
  • Salesmanship - addresses salesperson training, preparation and ability to overcome objections. Also talks to the details of superior merchandising and point of sale materials